The attention span of the online audience is short. If we haven't got you in 10 seconds, then we've lost you.
Humour it would seem is the 'heart and soul of the web', it's what keeps us reading, and, in particular, cat humour seems to be 'the universal' through which we connect, through which we find 'people like us.' So since 'brevity, topicality, authenticity and self-containment' are the 'identified' characteristics of online comedy and knowing my 10 seconds are up right about now, here's today's post!
(source: Untangling The Web by Aleks Krotoski)