Friday, 7 September 2012

It's Friday...

Here’s the Dollar Shave Club concept: Starting at $1 per month, customers get a month’s worth of razors delivered to their doors, with a razor handle included in the first shipment. As far as modern-day business models go, it seems halfway decent. Add in a hilariously offbeat ad that mocks the major razor companies while drawing two million page views in its first four days on YouTube, however, and Dollar Shave Club’s chances of success seem better than average. - Time Business


The wonderful thing about Dollar Shave Club is that we get to tell a unique story these days and build a unique brand because we’re on the internet and because the rules are different there...If you look at the video, we are communicating the whole time the product and service benefits. We’re talking about product and pricing. We’re talking about convenience. Yes, there’s a couple of jokes that don’t talk about the business there, but our goal with creating the video was to teach people about our business. And give them a laugh at the same time and that’s going to make them remember it more. I don’t see humor as a conflict. I see it as a vehicle to communicate those same points that other people are doing in a very dry way. - Michael Dubin, CEO

1 comment :

  1. Hilarious ... is this for real? Thank you so much for making me laugh, have a good weekend Lois!

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