Without adhering to the dictates of the fashion world, Elena's chosen collections are timeless and classic with a twist of quirky, appealing to the young and older customer, appealing to me! Materiaprima is a new kind of shop for a new kind of buyer: both turning their back on high street trends and supporting small artisans. A venture probably still ahead of its time and perhaps slightly risky in today's economic climate but Materiaprima is the kind of place where I would like to shop.
It was wonderful meeting the lovely Elena and I can't wait to see some 13threads hanging in that shop window!!